Entrepreneur, speaker, and author of The Lean Startup and Incorruptible who focuses on modern management and innovation.
Eric Ries highlights this work as a foundational text for understanding the guest's philosophy on building companies that benefit the world.
Eric Ries identifies this book as a best-seller that encapsulates core ideas regarding human interaction and marketing.
Eric Ries highlights this work as a classic text that defines foundational principles of the customer-brand relationship.