Where will Google Reader traffic go?
Unless something dramatic happens, Google Reader is shutting down July 1. A few days ago, I posed the question: Has anyone written up their expectations/projections re:how the Google Reader shutdown will affect traffic to blogs? For comparison, when Google makes an algorithm change to Google Search results, it can make or break a business. For a publisher on the web, having an significant source of daily referrals go dark one day is likely to have at least as dramatic an effect as a Google Search algorithm change. Frankly, I have no idea what will happen, but I will present three possible scen