Eng execs, and aspiring eng execs, talk a lot about personal brand. Generally, I
Eng execs, and aspiring eng execs, talk a lot about personal brand. Generally, I think that's not a super interesting topic, much more interesting is building prestige. "Brand" is active awareness, e.g. stuff you know about something. "Prestige" is ambient awareness, e.g. stuff you can find if you go look it up. https://lethain.com/building-prestige/