What AI Didn't Make Cheap: How the PM job changed, and the products too
Generative AI made writing cheap. It made prototyping cheap. It made code cheap. What it didn't make cheap is good judgment.
A talk I gave at the YouTube Ads PM Summit, September 2026, on how the job of the product manager has changed and how the products we build have changed with it: why I'd no longer write the PRD I was once proudest of, what I make instead (a one-page strategy doc, a deck, and a prototype), the overbuilding trap I fell into with my own side project, the three forces moving at once, why you now have two users (a human and an agent), and the three questions I ask about anyt