Andi Eaton Alleman+

The season of shooting our shot & the play by play of the first 120 days of launching a beauty brand.

Andi's back for season 6, starting where the work for Casa Noon begins. She's reflecting back from February through June, everything she's been doing to start from zero while running Oui, We Studio, and figuring out what it's actually going to take to build something so high stakes. This is the backstory, the behind-the-scenes, what's working and what she'd do differently. Take a look all the way behind the curtain this season. Links: Oui, We Content Studio Cult Brand Blueprint Accelerator Casa Noon Sabbatical Serum Shop My — Casa Noon Casa Noon Community — TYB

◌ 27m

Is 2026 the new 2016? Can sincerity make a come back? And what this means for cult brands.

Everyone keeps saying "2026 is the new 2016" like it's just another aesthetic cycle. Hand-drawn typography, messy collages, analog hobbies making a comeback. But this isn't nostalgia for nostalgia's sake. In this solo episode, Andi unpacks why the return to analog is really about resistance—to AI sameness, algorithmic exhaustion, and a culture that's been stuck in constant performance mode. 2016 was the last moment before being "tapped in" became mandatory. Before every brand had to have a stance. Before sincerity started feeling risky. What we're seeing now isn't a desire to go backward—it's

◌ 17m

The Shonda Structure: How to Create Bingeable Content Using Open Loops

Andi breaks down the storytelling pattern behind the world's most bingeable shows — the same structure Shonda Rhimes uses to keep you glued to Grey's Anatomy, Scandal, and Bridgerton. It's a framework you can steal for your content to hold attention, build emotional investment, and make your message unforgettable. Inside, Andi shares: • What an open loop hook is — and why it's more powerful than a standard hook • How Shonda builds cliffhangers that keep viewers (and your audience) coming back • The psychology behind unfinished stories — the Zygarnik effect • How to recreate this structure in c

◌ 18m

Year Zero: The Quiet Work Behind Building an Indie Brand the World Hasn't Met Yet

Andi takes you behind the scenes of Casa Noon's pre-launch season — from hand-packing 65 boxes at her kitchen table to navigating early PR, pre-orders, and the slow, unseen work of building an indie beauty brand from scratch. She breaks down what most people miss about "year zero," why visibility often comes after years of grind, and how creators and founders can reconnect to the story beneath their work when the noise gets loud. You'll hear: • What it really looks like to prep for launch without celebrity backing or big budgets • Why indie brands deserve more energy than algorithm-optimized f

◌ 16m

Founder Lore: The Story Only You Can Tell — And the Three Steps to Building Your Mythology

Get the Unschool News: https://the-unschool.beehiiv.com/ From founder lore and brand mythology to the rise of magnetism-as-metric, Andi breaks down how story, presence, and point of view shape modern founder brands. She walks through how to build your own lore — the emotional logic behind your work — and why "anti-feed" content and second accounts are quietly becoming the most compelling spaces on the internet. But first, Andi shares what's happening inside the studio: ✨ The Cult Brand Blueprint Accelerator is now in Week 4 — and founder lore is one of the most transformative lessons of the co

◌ 20m

Micro Moves, Big Deal Energy: 5 Shifts That Change Everything

From the proof-optional mindset to the Life Edit method, Andi breaks down how tiny, deliberate "micro moves" shape your next era. She walks through the first five moves in her 20 Micro Moves to Become a Big Deal Before 2026 series in more detail. These are the small shifts that create clarity, momentum, and identity-level upgrades over time. But first, Andi shares what's new behind the scenes: ✨ The Unschool newsletter is now officially rolled into the Unschool brand — welcome to The Unschool News + Pod, your shared home for creativity, intuition, and founder conversations. ✨ A second mini-epi

◌ 22m

Excavation Season: Micro Moves + Vibes, Virality, and Value Bombing

Andi unpacks how tiny shifts, online and off, create big-deal momentum, plus the content framework that's rewriting brand growth. From high-performance mindset and "micro moves" that shape identity to the three-post content system powering cult-brand growth, this solo episode is your reminder that becoming a big deal starts with small, deliberate shifts. But first, Andi shares what's new behind the scenes: The Unschool newsletter + podcast are now fully aligned under one name—your weekly dose of creative strategy and identity-centered, IYKYK factor brand building. ✨ The Intuitive Biz Academy i

◌ 39m

The Productivity Detox: How to Heal the Need to Always Be Doing With Nine to Kind Founder, Lauren Ruth Martin

Join the Cult Brand Accelerator Today Andi chats with Lauren Ruth Martin, licensed therapist, speaker, and founder of Nine to Kind, on burnout, productivity guilt, and what it really means to build a life that's sustainable—mentally, emotionally, and professionally. After years of measuring worth through achievement, Lauren hit a wall that forced her to redefine success. What began as her personal healing journey became Nine to Kind: a planner and philosophy helping people move from urgency to intentionality. You'll hear: The burnout wake-up call: how therapy and awareness helped Lauren untang

◌ 55m

Fazit Glitter Freckles: How Taylor Swift Helped Turn a Cult Brand Viral (3,500% Surge + 7-Figure Weekend) with Co-Founder Aliett Buttelman

Join the waitlist for the Cult Brand Accelerator Today Andi chats with Aliett Buttelman, cofounder of Fazit, on the glitter-freckle phenomenon that leapt from TikTok to A-list status. After Taylor Swift (plus Rita Ora, Kacey Musgraves, and Lisa of BLACKPINK) wore Fazit's Glitter Freckles Makeup Patches, the brand's press pat peel ritual turned into a movement, spiking sales and cementing Fazit as a cult brand to watch. You'll hear: The founding arc: from "patch peel" skincare content to the first-ever makeup patches built for instant transformation. The celebrity spark: how a Taylor Swi

◌ 38m

How a Founder Built a Dress Rental Startup, Raised $1M+, and Pivoted From Burnout to Mentorship — with Emily McDonald

Get on the waitlist for Cult Brand Accelerator Come to our NYC Casa Noon Brand Preview Event Andi chats with Emily McDonald, founder of The Stylist LA and mentor to female founders, for a real conversation on the highs, lows, and pivots that come with entrepreneurship. Emily takes us back to her first company, a pre–Rent the Runway dress rental business she started out of her living room with a single rolling rack. From scaling to showrooms in LA and San Francisco, raising over a million in venture capital, and dressing Bachelor Nation, Emily shares the bts truth of what it actually takes to b

◌ 1h 2m

25 Things Cult Brand Founders Are Obsessing Over Right Now

From storytelling that feels lived-in (not polished) to founder POV diaries, retention over reach, cultural commentary in marketing, IRL brand house parties, and legacy thinking—this is the ultimate quick-hit list of the habits and strategies fueling today's most magnetic founders. But before diving in, Andi shares some exciting updates: The Unschool was just named by the Female Founder Collective as one of the top podcasts for entrepreneurs ready to uplevel—alongside How I Built This, Second Life, Superwoman, Side Hustle Pro, and more. Their words? "This pod challenges business norms and ch

◌ 23m

Is It Whiplash Content, Interest Media, or Manufactured Chaos? Do We Really Want to Build Cult Brands This Way?

🎟 Sign up for Pitch, Please — it's free! Learn to pitch with clarity and build the brand deals you actually want. Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For founders and creatives ready for visibility, income, and way more time OOO In this solo episode, Andi is breaking down the state of content in 2025 — from PR chaos to the pressure to go viral — and asking: is this really the way we want to build cult brands? She gets honest abo

◌ 32m

Pitch, Please: Can You Pitch Your Way to 100K Followers and Your First Million?

🎟 Sign up for Pitch, Please — it's free! This is your invitation to own your seat at the table and build the creative career you actually want. ✨ Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For creators who want dreamy brand partnerships and way more time OOO In this episode, Andi is pulling back the curtain on the evolution of her entrepreneurial journey — from accidental fashion incubator founder at 32, to hitting 100k followers at 40,

◌ 30m

3 Unsexy But Essential Steps to Build a Cult Brand (Most Founders Skip These!)

In this truth-telling solo episode Andi opens with a raw reflection on the current climate — both global and personal — as she navigates building a business with empathy during heavy times. From canceled summer plans in LA to climate devastation in Texas, this episode speaks to the entrepreneur who's feeling everything deeply and still wants to show up with purpose. Andi shares: A grounded take on what it means to lead when the world feels like it's unraveling — and why your work still matters. 3 unsexy but essential business foundations every cult brand needs: Why hiring a bookkeeper early

◌ 22m

From Radical Honesty to AI Co-Founders: 8 Cult Brand Behaviors You Shouldn't Skip

This week, Andi's catching you up on everything — from why she ghosted her own show (😅) to what's next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now. After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she's reflecting on what's working right now — and how you can use these insights to build something magnetic, memorable, and made to last. Andi shares: Why she paused the pod to run the Cult Brand Blueprint training — and the secret replay link she's dropping just for you. A peek into her final r

◌ 31m

Cult Brand Blueprint

5 Secrets in Under 30 Minutes That Cult Brands Use to Create Loyal, Obsession-Worthy Communities (That You Can Implement Now)

Register for Cult Brand Blueprint, taking place on 5/27! In this episode Andi pulls back the curtain on the five strategies cult-status brands are using to stay magnetic, memorable, and wildly obsession-worthy — no matter their size or niche. She shares a powerful behind-the-scenes update on building Casa Noon (and what it's really like stepping into product development, investor pitching, and scaling from the ground up), plus a serious truth she's learned after a decade helping founders, creatives, and CEOs build brands people can't stop talking about: You don't get there alone — you get ther

◌ 28m

Proof You Don't Need to Go Viral—You Just Need to Resonate: Specificity, Slow Branding, and the Founder Mindset That Builds Cult Brands

In this walk-and-talk style solo episode (literally), we're diving into the real behind-the-scenes of building a beauty brand and running a strategy house at the same time. You'll hear what it actually looks like to show up in the messy middle — pitching investors for the first time, navigating unfamiliar beauty standards, and learning the difference between stability testing and (what Andi lovingly calls) mold stuff. It's giving: radical transparency meets cult brand strategy. This one is your weekly brand clarity download — the truth behind what makes an obsession-worthy brand today. Andi sh

◌ 20m

The 7-Day Shift That Rewired My Business (Step-by-Step In 23 Minute, Plus How You Can Join the CEO Reset Challenge)

Andi peels back the layers on how to recalibrate your business — not by burning it all down, but by resetting your vision, your strategy, and your energy. This episode is your permission slip to pause and pivot. She's fresh off a new round of speaking gigs (cue: oceanfront talks and AI breakdowns with beauty execs) and brings the mic back to what truly matters: doing work that aligns with your next-level goals. Andi also introduces the 7 Day CEO Reset Challenge — starting May 12 inside OOO Club — and shares exactly why this process works when everything else feels like noise. ✨ This episode is

◌ 25m

90 Days to Cult Status (Plus: The CEO Reset Challenge You Didn't Know You Needed)

Andi pulls back the curtain on what she'd do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats. Spoiler: it's exactly what she's doing with Casa Noon right now. Before diving into the 3-part roadmap, Andi also shares what's happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club. ✨ This episode is for the founder who

◌ 24m

How Carolin Helff Saved Big, Quit Her Job, and Took a Sabbatical — Without Going Broke (And Built Wealth Doing It)

Andi sits down with financial educator and digital nomad Carolin to talk all things personal finance, freedom, and finding community on the road. Carolin shares how she transitioned from a high-earning corporate job to designing a life rooted in flexibility, aligned spending, and unapologetic self-investment. Together, they unpack the mindset shifts required to build wealth (even on the go), how to let go of financial fears, and what it really means to invest in yourself as a woman entrepreneur. Whether you're dreaming of a sabbatical, building a business from Bali, or just trying to get your

◌ 48m

If you’re learning to create content in your 30s/40s, this is for you! #contentmarketing #fyp

If you’re learning to create content in your 30s/40s, this is for you! Especially if you want to get big views that convert to leads and even sales in your business. Here’s the basics: Start with Your Why: Define your purpose and set meaningful goals beyond “get more followers.” Know Your Dream BFFs (Your Perfect Peeps!): Understand their challenges and joys. Have real conversations to create relatable content. Build Your Inspiration Bank: Save content that resonates and analyze why it works. Then add your unique spin. Craft Your Brand Vibe (AKA Identity Architecture): Name your community

PSA for better engagement 👇🏼 #fyp #safezonechallange #income #visionboard #beyonce

There’s a “safe zone” that keeps your key visuals and text clear so they’re not covered by social handles, captions, music titles, and reaction buttons. While quite a few of the apps share a 9:16 aspect ratio, the exact safe zones differ on each platform: For IG reels, keep 250 pixels from the top clear to avoid the username and caption area, leave about 210 pixels at the bottom for the likes, comments, and share buttons, and leave 40 pixels to keep text away from the screen edges. If that’s too hard to figure out, look at the areas I’ve shaded in on the screen and don’t place text or impor

Hot Take: You actually need more followers #fyp #shorts #followers #business #dragrace

[Take my Creator Archetype quiz, comment QUIZ and I’ll send you the link ✨💌] Do you need more followers to make more sales? Honestly; yes — probably. But hear me out, it’s not just about the numbers—it’s about attracting the RIGHT people, your perfect people. When I first started growing, I was focused on getting those follower numbers up. I thought, ‘If I can just hit that next milestone, everything will sell itself.’ Spoiler alert: it doesn’t always work that way. Were sales better? Yes, because more leads in means more opportunity. But to really get big results, to 3, 4, 5 or even 1

How to Blow up on the Internet with one Memorable Line #shorts #fyp #internet #memories

Comment “MANTRA” to join Content to Conversion Catalyst, my free workshop in which I’ll teach you how to do this for yourself. 🌀 Because if you get your one memorable line right, it becomes your community mantra and embeds into the psyche of your perfect people (and hopefully beyond 🤞🏼) making YOUR brand a big deal on the internet. 🌐✨ This is more than coming up with a catchy slogan or figuring out the best SEO for your brand. It’s a psychological hook that connects your ethos with the shared values and vibe of your people while getting them to share your mantra like it’s *THE* IYKYK th

How to Write a Killer Caption (when you don't know what to say) #fypシ゚ #caption #writer #shorts

How to write a killer caption when you don’t know what to say?! {Comment “content system” to learn more.} No more staring at a blank screen—let’s break it down so you can start crafting crazy good captions that hit every time. 😎 I’m teaching this and so much more in my Content to Conversion Catalyst workshop. Comment “content system” for an invite. Now, here’s the formula: 🪝 Hook with Relatability Grab attention addressing a relatable challenge or a hot take that speaks directly to your perfect people’s experiences. For example, in this post, I’m writing about how to craft a caption wh

How I Film Myself as a Creator and Brand Founder #shorts #fypシ゚ #brandmanagement #founder

How?! ⬇️ [Comment “b-roll” for my shot list] I’m an OOO entrepreneur, so I’m working from different locations regularly. 🛩️🤓 If you’re a creative, founder, or entrepreneur THIS is for you. This is how I capture the best content to have a folder of ready to go video clips at all times. No filming my life 24/7 or aesthetic office required. Think of all the things you do in a day and capture those little moments. Here’s what’s on my shot list: movement bts of a zoom meeting teaching/presenting working by the pool typing the laptop scrolling pinterest organizing/cleaning writing in a plann

Copy my exact prompts to use AI as your brand strategist for founders and creators #shorts #fyp

As a multipreneur & creator, who’s built an education company and is working on the launch of a beauty brand 🥹✨ I’m using AI tools is so many ways. [comment “content system” to rsvp to Content to Conversion Catalyst for free] If you’re a founder or creative try these 3 prompts to get started on your brand & sales strategy: 🤖 3 prompts I use 👉🏼 enter these into Gemini or @chatgpt: + For marketing strategy — “Ask me questions about my brand to help create a marketing, social media and sales plan and then get specific with strategies that will help me achieve this goal.” + For sales stra

How I show up when I'm inspired and excited to create #shorts #fypシ゚ #contentmaking #kojc

[“magnetic content” to join my 75-day content challenge] I love this quote: “The more important a call is to our soul’s evolution, the more Resistance we will feel toward pursuing it.” - @steven_pressfield 🕊️ I’ve kept a copy of “The War of Art” on my nightstand since starting my blog 12+ years ago. The blog was my first professional creative endeavor, and I was terrified almost daily. Who was I to think anyone would read my work? I didn’t know, but a small voice said to keep going. So I kept showing up. Then one day I got a book deal because I’d started that blog. And then brand deals c

To become magnetic: Everyday I wake up and frame things like this.. #shorts #magnetic #morning #fyp

Some things I’ve learned about becoming magnetic online👇🏼 I’m 18 days into the 75-Day Human Design Content Challenge (comment “mindset” to join the challenge) and here’s what I’m noticing: The first few minutes of the morning is the most powerful time of day to ensure my success, and it’s based on my mindset starting the day. With this mindset reframe I’m approaching content creation with ease, letting my authentic voice flow naturally. I’m embracing visibility with confidence, knowing my message will resonate with the right people. I trust in my unique path, guided by my own gifts, tal

Chat: As my demure and Mindful Content Assistant #shorts #mindfulness #fyp #contenttips

Okay darlings comment “demure” in my Instagram Reel and I’ll send you 14+ days of very mindful and classy content ideas created by my sweet robot assistant, it’s really the perfect thing to free up your time for other demure & mindful things. 🎀🫖💐🦢 audio: @siffhaider trend: @joolieanniemarie 👑☺️😘 p.s. I’m hosting an intimate content + offer strategy workshop later this month (for free!) and if you want to join me and the other demure girlies, I’ll send you those details too. Here's the Instagram Reel: https://lnkd.in/g5gksfNn

What Would the Rich Girl Version of You Do? #richlifestyle #shorts #fyp #richgirl #paris2024

what would rich you do? “888” for my manifestation 8-step guide (made especially for creatives and entrepreneurs) 🕊️ Need some ideas of ways to add a little abundance energy into your life? A few things I’ve done over the last week: booked the upgrade for my rental car, spent a day at a resort, got my hair done, invested in quality sweats for chicer flight clothes, had 7 birthday dinners (lol, Leo vibes 👑🥹😬). Pick something from this list and tell me which feels good to you: Book a night at a boutique hotel with a stylish design Have cocktails on a high-end rooftop bar with city views

Discipline is Self Love rather than a burden #visionboard #shorts #selflove #contenttips

It’s DAY 5 of the 75-Day Human Design Content Challenge 💪🏼 (if you haven’t yet joined and want to play comment “magnetic content”)! If you’re in and you’re feeling consistency & discipline waiver consider this: Your relationship with discipline changes so much when you shift from doing things from love rather than shame. Imagine transforming your mindset from “I have to clean” to “I deserve to have a clean home.” From “I need to work out” to “I deserve to have a healthy body.” From “I have to create content” to “I deserve to become magnetic online.” When you approach your daily tasks w

I asked ChatGpt to design my content creation workflow and here's what happened #fypシ゚ #shorts

Comment “workflow” in my Instagram reel to grab the prompt. ✨💌 As a 1/3 Manifesting Generator with Sacral Authority, I asked Chat GPT to design my content creation workflow and here’s what happened 👇🏼 If you’re wondering, if the creation workflow it recommended was super generic — it wasn’t. As a 1/3 Mani Gen sitting down to map out a month of content at a time isn’t for me. But! I am committed to sharing content in some form (IG posts, stories, threads, emails, blog posts, podcast episodes) on the daily. So here’s a high level summary of what my robot assistant recommended: Daily Sacr

How to Redesign your personal brand to become magnetic online #fypシ゚ #shorts #personalbrand #design

I grew my account by 40k over 6 months by using this exact strategy. 🥹🙏🏼 Human Design is *the* tool to tap into your unique energetics and talents to make attraction content that creates engagement, a community you can’t wait to be online (and IRL) with — and ultimately sales. ⬇️ Drop your HD details below and I’ll give you one idea of the style of content that will work best for you! (I’m a 1/3 Sacral Mani Gen, can you tell?! 🤸‍♀️☺️) I used to consider Human Design in so many areas of my life; but hadn’t thought to apply it in my social & marketing. When I made that shift last year he